Photo caption: This newmedia writer connects with a “heart sign” to Choobi Choobi restaurant guest, TV personality Daniel Matsunaga. Choobi is a Fookien word to mean “cute.”
by Maria Eleanor E. Valeros, newmedia specialist
CEBU CITY, PHILIPPINES — “Pinoy Big Brother” winner Daniel Matsunaga was here recently for the grand opening of the new Choobi Choobi restaurant branch in F. Cabahug Street, Barangay Mabolo. After a little over a year since opening its first resto in Parkmall, followed by a branch in Capitol Site, the Panagdait expansion (Mabolo area) is its third outlet.
Says Stan Tanchan, president of Choobi Choobi (Lingaw Lingaw Kaon) restaurant, he wants to open it in a big way, thus the appearance of a celebrity. “Choobi Choobi Mabolo is intended to serve residents in Cebu City who find our Parkmall branch too far for them.”
“This new location is intended as a dining destination for family and friends who want a memorable dining experience with good food and ambiance at very affordable prices,” Tanchan enthused.
“No, Matsunaga is not a brand ambassador,” he quipped when asked on this. We just want to make some noise for our opening so we thought of having him as a guest wherein some lucky diners could partake meals with him,” Tanchan emphasized. “Eventually we will bring in other celebrities who would excite our diners, it would also provide something for them to cherish while at a Choobi Choobi branch.”
He added that they are very excited about the growth potential of Choobi Choobi and that he wants to share that excitement with their customers by bringing Matsunaga here.
The private dinner and meet-and-greet session went to four customers. Every P500 food bill entitled a customer to one raffle ticket. Four winning tickets were drawn and each winner was allowed to take in one friend to the private group dinner.
The dedication and opening ceremonies also introduced house specialties like Chilean mussels in a bag, Singaporean-style salted egg shrimps in a bag, grilled shrimps, stuffed grilled squid, black pepper shrimp, crispy calamari, and their large-sized Choobi pata (leg of pork). Its Shrimps in a Bag, which is one full pound of fresh shrimps, is now flavored in six ways to tickle the Filipino palate.
Tanchan also vowed to strengthen delivery within Cebu City and adjacent Mandaue City. “We are looking at P40 minimum charge for the delivery.”
An estimated P20-million investment for Choobi Choobi’s fourth and fifth branches in the future is seen to expand business opportunities to benefit further Cebu’s pumped-up economy.
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