by Maria Eleanor E. Valeros, newmedia specialist
photo grabbed from ubiquitous.net
CEBU CITY, PHILIPPINES — Looking out for what’s hot when it comes to men’s footwear?
Check the classic line of Sledgers and find loafers, moccasins and boat shoes that match short pants perfectly.
These are complemented by Sledgers innovative footwear technologies, as explained by export manager Florian Rocher in a visit here at its store of the Ayala Center Cebu.
Rocher expounded that Flex and Move gives the most comfort to one’s feet through flexible shoes that allow the wearer more freedom to move. Extra Light feature makes use of imported materials that produce lighter leather shoes. “We use cow leather, calf leather, but not synthetic leather, not pigskin,” Rocher pointed out.
The shoes’ Airport Friendly feature is a technology exclusive to Sledgers. This means shoes are metal free, making it not just light but also hassle free when passing through airport security.
Extra Width allows Sledgers shoes to be a little extra wider, making it more comfortable to wear. Shockwave Dispersion, meanwhile, means that the outsole of the shoes is designed to distribute the impact of every step to different parts of the shoe to lessen wear and tear on your feet. There’s also an air-cushioning system which provides extreme comfort. And here’s the catch: Sledgers insoles can be removed after wearing it the whole day to prevent accumulation of dust, dirt, and presence of bacteria.
Sledgers has gained a solid presence in the international market for its stylish lineup of impeccably-made footwear. It is a French brand which has also established a loyal following in the Asian region having considered the styles familiar to the Asian market.
In the Philippines, Sledgers is exclusively distributed by the Primer Group of Companies. It has 10 stores all over the country, two of which are in Cebu (SM City and Ayala Center). Four more stores will be opened by yearend. Globally, the brand is available in countries like France, Bahrain, Croatia, Hong Kong, Singapore, Saudi Arabia, Iran, Kuwait, UAE, Indonesia, Dubai, and Malaysia. Soon in Tunisia, Nigeria and Bolivia, as well as in Eastern Europe.
As for the women’s line, it will definitely be developed, Rocher assures. “We know we’ll be strong in ladies shoes because women love shoes more than men do. Aside from expanding accessories, we are also looking at shoe care products. You can find plenty of products in the market today but these are full of chemicals that might hurt your Sledgers. So we will come up with natural products, made of water and wax or in cream form that would help you maintain your shoes regularly,” Rocher added.