Photo caption: DSWD-7 assistant regional director for operations Shalaine Marie S. Lucero leads Media Tour and Learning Visit in Ginatilan and Samboan towns highlighted by the launch of KayaKoPH campaign. PHOTO FROM DSWD-7 FB PAGE
The Department of Social Welfare and Development, through the Pantawid Pamilyang Pilipino Program, launched recently the official Facebook page and Twitter account of the “Kaya Ko ang Pagbabago” campaign to gather and share stories of positive change from the beneficiaries, workers, partners, and even the public.
The “Kaya Ko ang Pagbabago” is an information and empowerment campaign that aims to communicate the change (pagbabago) the Department’s beneficiaries experience through its programs and services, particularly the Pantawid Pamilya.
Anecdotes, statements, blogs, videos, and photos that reflect the positive changes brought about by Pantawid Pamilya in the lives of the beneficiaries can be shared and found on fb.com/KayaKoPH and Twitter account @KayaKoPH.
Partners and stakeholders can also share their thoughts and experiences in implementing the program.
“What we usually hear about the program are criticisms from people who really do not know much about how it works. With this campaign, we hope to bring out the benefits of the program, as manifested by these stories of pagbabago. We want to amplify the voices of our beneficiaries, our partners, and our workers,” DSWD Secretary Corazon “Dinky” Juliano-Soliman said.
The Pantawid Pamilya, or Philippine Conditional Cash Transfer, is a human development program that invests in the health and education of children aged zero to 18 years old (made possible through an expanded program).
It utilizes the CCT scheme where the beneficiaries receive cash grant provided that they send their children to school, get preventive health check-up, and the parents attend the monthly Family Development Session.
The FDS is a unique component of Pantawid Pamilya. Through it, parents and or guardians learn how to respect and care for each of the members of their family. Topics discussed include effective parenting, husband-and-wife relationship, child development, laws affecting the Filipino family, gender and development, and home management.
Through the FDS, parents are informed and empowered of their rights as individuals as well as their obligations that they need to fulfill not only as husband and wife but also as parents.
“We hope that with the launching of these social media accounts, the public will be able to understand and appreciate the program better,” Soliman stated. (Pantawid Pamilya, Social Marketing Unit/PR)