by Maria Eleanor E. Valeros, #newmedia specialist
CEBU CITY, PHILIPPINES – Despite a lack in professional licensure for aestheticians in the country, Sheena Em of Sheena Beaute Skin and Body Wellness Clinic, opening on March 9 at the Visayas Community Hospital, believes that more and more clients will be seeking their services for the wellness component, and because when one needs to improve a selfie, measures really don’t have to be skin deep.
“We are touching on the epidermis of the skin, so we work differently from dermatologists although we still observe strictly the sanitary measures and hygiene in our implements and services. We don’t perform invasive procedures. Ours is more on improving areas of concern like fine lines, pigmentation, slimming,” Sheena who is herself the endorser of her own brand and products disclosed weeks prior to the grand opening.
The clinic at the second floor of the newly renovated Visayas Community Hospital along Osmena Boulevard, this city, is very Asian in its theme, employing bas reliefs that espouse femininity. However, services are not gender-specific. “We are expecting though that more women will avail of our services because generally women are more concerned about their looks.”
Sheena is keen on inspiring others interested in aesthetics. “It would be very nice for government agency concerned to include aesthetics in the list of vocational courses because this is a very lucrative career. It is easier to study and you promote wellbeing. It’s about people getting happy about their looks. That gives them good reason to be happy about their outlook in life,” she mused as she facilitated a tour of Cebu media people to her facility, and a consultation on skin type, offering skin care tips.###